| Employer Branding |
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| The Market for talent may already be the world's most competitive; and it is intensifying daily in the face of aging workforces, lower unemployment rates and an inexorable demand for more skills, knowledge, experience and education. Talent branding, which goes beyond "employer of choice" marketing must be the cornerstone of any effective long-term recruitment and retention strategy. As Dr. John Sullivan, notes, "There is literally nothing you can do that will have a greater long-term strategic impact than being talked about in the media for being a well-managed firm that is also a good place to work." Conversely, a weak talent brand can nullify the effects of even the best recruitment and retention strategies. Effective talent branding sets in motion increasing "brand equity". That equity pays off as a virtuous cycle develops in which organizations gradually find it easier and less expensive to recruit and retain top talent while their competitors must look harder, further, and pay wage premiums to get good people. |
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| Next Webcasts |
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| Recast Dates: |
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| Thu, Dec 4 2008 / 7:00 PM - 8:00 PM ET |
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| Thu, Dec 4 2008 / 11:00 PM - 12:00 AM ET |
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| Fri, Dec 5 2008 / 3:00 AM - 4:00 AM ET |
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| Fri, Dec 5 2008 / 7:00 AM - 8:00 AM ET |
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Seismic changes have recently and swiftly reshaped the global business landscape. The historic degree of international economic turmoil has had profound impact upon people everywhere. The challenge now is to understand the implications of these dynamics and prepare for what will happen next.
What are the trends that will steer our culture in 2009 and beyond? How can organizational leaders capitalize on these trends to engage and inspire their employees?
Join us for this exclusive webcast with trend spotting expert, Ann Mack, Director of Trendspotting at JWT, and Jonathan Willard, Global Director of Organizational Communications at JWT INSIDE. Ann will present a preview of JWT's 10 Trends for 2009 and Jonathan will discuss how communications leaders can leverage these trends within their organizations to capture attention and drive results.
Learn which of today's emerging ideas will become tomorrow's social forces and how these societal trends can be harnessed to shape and enrich an organization's brand culture.
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| Recast Dates: |
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| Mon, Dec 8 2008 / 4:00 PM - 5:00 PM ET |
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| Mon, Dec 8 2008 / 8:00 PM - 9:00 PM ET |
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| Tue, Dec 9 2008 / 12:00 AM - 1:00 AM ET |
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| Tue, Dec 9 2008 / 4:00 AM - 5:00 AM ET |
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We've all heard this before: 3 clicks and you're out. This means that if a person can't find the information they need within three clicks of the mouse, they'll go elsewhere. What if it's a potential employee looking at your web site? Or a job seeker browsing your job openings on a career board? If you are not conveying a strong electronic brand, you may need to rethink your branding strategy.
From Facebook to Twitter, from Monster to Linked-In, your brand needs to be intrinsically married to your electronic imprint. Your current employees and your future prospects are a technically savvy group, and your brand needs to be E-smart as well. This webcast will examine best practices in "e-branding", and look at how to avoid potential pitfalls. We'll look at ways to reach your target audience, get buy in from traditional marketing minds, and maximize your return on investments.
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