The Human Capital Institute - Employer Branding Learning Track - The Strategic Impact of Talent Branding

The Market for talent may already be the world's most competitive; and it is intensifying daily in the face of aging workforces, lower unemployment rates and an inexorable demand for more skills, knowledge, experience and education. Talent branding, which goes beyond "employer of choice" marketing must be the cornerstone of any effective long-term recruitment and retention strategy. As Dr. John Sullivan, notes, "There is literally nothing you can do that will have a greater long-term strategic impact than being talked about in the media for being a well-managed firm that is also a good place to work." Conversely, a weak talent brand can nullify the effects of even the best recruitment and retention strategies. Effective talent branding sets in motion increasing "brand equity". That equity pays off as a virtuous cycle develops in which organizations gradually find it easier and less expensive to recruit and retain top talent while their competitors must look harder, further, and pay wage premiums to get good people.

Next Webcast

Title:

Employer Branding in the E-World

When:

Tue, Jun 3 2008 / 12:00 PM - 1:00 PM ET

Click Here »

We've all heard this before: 3 clicks and you're out. This means that if a person can't find the information they need within three clicks of the mouse, they'll go elsewhere. What if it's a potential employee looking at your web site? Or a job seeker browsing your job openings on a career board? If you are not conveying a strong electronic brand, you may need to rethink your branding strategy.

From Facebook to Twitter, from Monster to Linked-In, your brand needs to be intrinsically married to your electronic imprint. Your current employees and your future prospects are a technically savvy group, and your brand needs to be E-smart as well. This webcast will examine best practices in "e-branding", and look at how to avoid potential pitfalls. We'll look at ways to reach your target audience, get buy in from traditional marketing minds, and maximize your return on investments.

Webcast Calendar

The topics for the following webcasts have not yet been determined. Please help us by filling out the survey below to decide what important topics we should cover.

Tue, 19 Aug 2008

Thu, 6 Nov 2008

Vote for Future Webcast Topics

Help us select the most important topics for discussion this year!

Please take this brief poll and rank the following subjects from most relevant (1) to least relevant (5) to you. Thank you!

	Most			Least
	1	2	3	4	5
From Blog to Brand: How New Media Affect the Employer Brand
Consistency is Key - Employee Trust and Brand Image
Brand Localization: Making Your Employer Brand Work in a Global Market
Employer Branding in a Multi-Generational Workforce
Realizing the Power of Diversity Branding
Priceless - Does Product Awareness Affect Recruiting Power?
Taking Action on Turnover: Give Your Brand a Shot in the Arm
A Day in the Life of a Brand Champion: Tips and Tricks from the Best

Suggest Your Own Topic

Thank you for responding to the poll. You responded on May 03, 2008.

HRCI Certification Credits

Each HCI Webcast is approved for 1 hour of recertification credit toward HCI's Human Capital Strategist designation (HCS) and may be eligible for credit toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI). For more information about HRCI, please click here. For more information about HCI's designations please click here.