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Home > Communities > Talent Acquisition > Advertising Saturday, July 4, 2009
Recruitment Advertising and Communications
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This Learning Track
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Recruitment Advertising and Communications
The world of recruitment advertising has come a long way since the help wanted sign. Newspapers represented the first change to the landscape, allowing job seekers a way to find out about jobs that they never would have heard about before. Internet job boards changed the rules again, offering organizations a new and exciting way to spread the word about their opportunities. But a generation of tech savvy workers are discovering open positions in a whole new way, using search engines to locate sites of personal and professional interest and clicking on jobs that are advertised on those sites through pay-per-click services. This track will look at how the best organizations leverage each of these and other modes of communication, tailor their messages to the audience they need by using the appropriate media and mix it all into a cohesive recruitment advertising and communications strategy.
Next Webcast
Title: Recruiting Goes Mobile: R U In?
When:
Wed, Aug 19 2009 / 1:00 PM - 2:00 PM ET
Presented By: Joel Cheesman , Head Cheese , Cheezhead
Register: Click Here »
Recast Dates:
 
Thu, Aug 20 2009 / 5:00 PM - 6:00 PM ET Register »
Thu, Aug 20 2009 / 8:00 PM - 9:00 PM ET Register »
Fri, Aug 21 2009 / 1:00 AM - 2:00 AM ET Register »
Fri, Aug 21 2009 / 5:00 AM - 6:00 AM ET Register »
Fri, Aug 21 2009 / 9:00 AM - 10:00 AM ET Register »
Mobile technology has enhanced many components of our lives: communications, travel, personal finance, and social relationships. With an estimated 4 billion handsets in the world, and the daily number of US users of mobile web doubling from 2008 to 2009, why not use its advantages in the recruiting process as well?

As with other innovative recruiting practices, Talent Acquisition departments struggle with how to start mobile recruiting. In this webcast, we'll hear all about using this relevant and convenient medium to attract top talent.

Webcast Calendar
The topics for the following webcasts have not yet been determined. Please help us by filling out the survey below to decide what important topics we should cover.
Thu, 19 Nov 2009 / 1:00 PM - 2:00 PM ET
Vote for Future Webcast Topics
Help us select the most important topics for discussion this year!

Please take this brief poll and rank the following subjects from most relevant (1) to least relevant (5) to you. Thank you!
  Most   Least
  1 2 3 4 5
The A, B, Cs of Search Engine Optimization
Attracting New Talent with A Mature Talent Brand
Jobs on the Airwaves- From Broadcast to Podcast
Let's Keep In Touch! Using E-mail and Direct Mail Campaigns In Hiring
Creating An Experiential Career Site
Using Focus Groups to Define Your Talent Brand
Suggest Your Own Topic
Thank you for responding to the poll. You responded on Dec 17, 2008.
HRCI Certification Credits
Each HCI Webcast is approved for 1 hour of recertification credit toward HCI's Human Capital Strategist designation (HCS) and may be eligible for credit toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI). For more information about HRCI, please click here. For more information about HCI's designations please click here.
Past Webcasts, White Papers, and Ebriefings
Title: The Power of Branded Recruiting
When: Wed, 27 May 2009
Presented By: William Faust , Partner and Chief Strategy Officer , Ologie
View Slides: Click Here »
View Webcast: Click Here »
Title: Understanding Media Choices in Recruitment Advertising
When: Mon, 15 Dec 2008
Presented By: Kevin Hawkins , National Internet Strategist , NAS Recruitment Communications
View Slides: Click Here »
View Webcast: Click Here »
Title: Career Website Transformation In Healthcare and Beyond!
When: Mon, 6 Oct 2008
Presented By: Trudy Knoepke-Campbell , Dir Talent Acquisition , MinuteClinic, Inc.
Doug Berg , Chief Recruiting Geek , Jobs2Web
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Gaining Applicants Through Career Site Redesign
When: Thu, 10 Jul 2008
Presented By: Patty Van Leer , Senior Vice President, Interactive Sales , NAS Recruitment Communications
Mark Parfitt , Marketing Coordinator , Pennsylvania State University
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Creating Employment Buzz On Campus: Standing Out In A Crowd
When: Tue, 8 Apr 2008
Presented By: Kristine Rhodes , Executive Director, Talent Strategy , NAS Recruitment Communications
Kristy Seidel , Manager of Recruiting , Hyatt Hotels Corporation
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: I Made That! Employee-Driven Recruitment Communications
When: Wed, 16 Jan 2008
Presented By: Jennifer Henley , Director, Business Development , NAS Recruitment Communications
Matt Lasecki , HR Director , University of Maryland Medical Center
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: A Journey in Interactive Recruitment Marketing: Toyota and the Changing Media
When: Mon, 1 Oct 2007
Presented By: Matthew V. Adam , Vice President, Talent Strategist , NAS Recruitment Communications
Sandra Stratton , Assistant Manager of Talent Management , Toyota Motor Corporation
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Integrated Multi-Media in Recruitment Advertising
When: Wed, 20 Jun 2007
View Slides: Click Here »
White Paper Click Here »
Title: Best Practices in Employment Website Design
When: Wed, 4 Apr 2007
Presented By: Ryan Estis , Chief Talent Strategist , NAS Recruitment Communications
Patty Van Leer , Senior Vice President, Interactive Sales , NAS Recruitment Communications
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Getting the Word Out - Maximizing Your Employee Referral Program
When: Wed, 17 Jan 2007
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
Title: Beyond Job Boards - The New Age of Recruitment Advertising
When: Thu, 5 Oct 2006
View Slides: Click Here »
View Webcast: Click Here »
White Paper Click Here »
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