The Human Capital Institute - Recruitment Advertising and Communications Learning Track - Effective Recruitment Advertising Strategy

The world of recruitment advertising has come a long way since the help wanted sign. Newspapers represented the first change to the landscape, allowing job seekers a way to find out about jobs that they never would have heard about before. Internet job boards changed the rules again, offering organizations a new and exciting way to spread the word about their opportunities. But a generation of tech savvy workers are discovering open positions in a whole new way, using search engines to locate sites of personal and professional interest and clicking on jobs that are advertised on those sites through pay-per-click services. This track will look at how the best organizations leverage each of these and other modes of communication, tailor their messages to the audience they need by using the appropriate media and mix it all into a cohesive recruitment advertising and communications strategy.

Webcast Calendar

The topics for the following webcasts have not yet been determined. Please help us by filling out the survey below to decide what important topics we should cover.

Thu, 10 Jul 2008

Mon, 6 Oct 2008

Vote for Future Webcast Topics

Help us select the most important topics for discussion this year!

Please take this brief poll and rank the following subjects from most relevant (1) to least relevant (5) to you. Thank you!

	Most			Least
	1	2	3	4	5
The New Help Wanted Sign: Point-of-Purchase in Recruitment Advertising
Read Me!: Writing Copy that Gets your Postings Read
Using Candidate Intelligence Intelligently: How Web-use Histories can Target Talent
Moving Past the Hometown Paper: Best Practices in Local Recruitment Advertising
There's Still More Ink: Where and When, The Best Ads in Print
Topping the Charts: Using Search Engine Optimization to Make the Top 10 List

Suggest Your Own Topic

Thank you for responding to the poll. You responded on Mar 24, 2008.

HRCI Certification Credits

Each HCI Webcast is approved for 1 hour of recertification credit toward HCI's Human Capital Strategist designation (HCS) and may be eligible for credit toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI). For more information about HRCI, please click here. For more information about HCI's designations please click here.

In This Month's
Recruitment Advertising and Communications Magazine

HCtv Community Magazines are designed to offer a variety of types of programming all geared toward the specific topic of each HCI learning track. Some magazines may include a panel discussion featuring our Expert Advisors, others may be reviews of past webcasts or previews of upcoming sessions, still other magazines may include 1x1 interviews or open forums where our members take center stage. Whatever the format they will always be topical and informative and presented in each learning track every month that doesn't already feature a webcast.

Using Craig's List, Google, and Other Free Websites in Recruitment Advertising
That's Cool: Best in Class Recruiting Collateral

When:

Fri, May 9 2008 / 1:00 PM - 2:00 PM ET

Click Here »

Recast Dates

Mon, May 12 2008 / 5:00 PM - 6:00 PM ET Register »

Mon, May 12 2008 / 9:00 PM - 10:00 PM ET Register »

Tue, May 13 2008 / 1:00 AM - 2:00 AM ET Register »